2% of sales are donated to protect wildflower meadows at Plantlife’s Ryewater Farm Nature Reserve in Dorset
I’m passionate about practising a sustainable and ethical jewellery business and am delighted to be able to reduce my impact on the environment by supporting Plantlife.
Plantlife (Charity Number 1059559) is a British conservation charity working nationally and internationally to save threatened wildflowers, plants and fungi. They own nearly 4,500 acres of nature reserve across England, Scotland and Wales where you can find over 80% of the UK’s wildflowers.
Since the 1930s we have lost 97% of our wildflower meadows
- that’s 7.5 million acres! Meadows and species-rich grasslands are hubs of rich biodiversity that support a huge range of wildlife such as wildflowers, fungi, insects, arachnids, amphibians, small mammals, bats and birds. Wildflower meadows provide shelter and food for important pollinators including bees, which play a vital part in supporting the ecosystem as well as pollinating our crops. Many of the UK’s wildflowers are in serious decline or endangered, and they need better protection.
I’ve chosen to support Ryewater Farm Nature Reserve in Dorset which consists of flower-rich hay meadows and unimproved pasture, enclosed by thick hedgerows and ancient woodland. The reserve is also rich in fungi and home to dormice and several protected bat species.
In 2020 your purchases have helped Elinor Cambray Jewellery to adopt and protect 3 acres of meadow at Ryewater Farm - thank you!
Wildflower meadows provide an incredibly rich and diverse wildlife habitat, at the same time as absorbing and storing carbon dioxide to reduce our carbon footprint.
“By creating a meadow you are not only offsetting your carbon by as much – if not more – than planting a tree but also creating a fantastic wildlife habitat which is incredibly threatened.”
Miles King, Director of Conservation for the Grasslands Trust